Are P&G And Unilever Headed In Opposite Directions?

Now, it appears that Procter & Gamble and Unilever are headed in opposite strategic directions. P&G is targeting a hundred brands to divest by the end of this summer, while Unilever is on an acquisition spree that is set to speed up this year. To a casual observer, it would appear that P&G is attempting to reign in years of unchecked expansion and become smaller; while Unilever is speeding up its expansion plans to catch up to the market leader - two seemingly contrasting strategies.